Academic Programs

Digital Marketing

Associate of Applied Science Degree
Program Description
Sioux City Campus

The Digital Marketing assists in the design and development of social media strategy utilizing various media platforms (Twitter, Facebook, YouTube). The curriculum focuses on management of social media campaigns, engagement of social communities, development of content for reputable brand management ensuring positive consumer experience using integrated marketing promotions.

This program also included a capstone project that allows students to gain practical hands on experience. They will collaborate with other creative programs to seamlessly integrate design solutions to meet complex marketing challenges.

Required Classes

SDV 108 The College Experience.............................................. 1
GRA 131 Digital Layout.............................................................. 3
GRA 201 Design Principles I...................................................... 3
GRA 140 Digital Imaging............................................................ 3
GRA 241 Creative Career Seminar............................................. 1
SMM 101 Social Media Explored................................................ 3
ENG 105 Composition I............................................................. 3
GRA 132 Digital Layout II........................................................... 3
GRA 180 Interactive Design....................................................... 3
GRA 207 Design Principles II..................................................... 3
GRA 209 Vector Drawing........................................................... 3
GRA 208 Creative Career Seminar II.......................................... 1
SOC 110 Introduction to Sociology........................................... 3
ART 186 Digital Photography.................................................... 3
MAT 772 Applied Math.............................................................. 3
GRA 141 Digital Imaging II......................................................... 3
GRA 286 Creative Media............................................................ 3
BUS 150 E-Commerce............................................................... 3
MKT 110 Principles of Marketing............................................... 3
MMS 132 Writing for the Mass Media......................................... 3
GRA 246 Design Concepts and Trends..................................... 3
GRA 247 Business Presentations.............................................. 3
SMM 107 Applied Social Marketing............................................ 3
GRA 255 Motion Media Design I................................................ 3
BUS 124 Business Innovation.................................................... 3
GRA 240 Project Management for Creative Careers................. 2
GRA 700 Capstone for Creative Careers................................... 1

Program Total............................................................ 72

Contacts

Lana Brown, Ext 1410, Room A146, lana.brown@witcc.edu
Lynne Wilcke, Ext 1203, Room A146, lynne.wilcke@witcc.edu
Michael Rohlena MFA, Ext. 3217, Room B110, michael.rohlena@witcc.edu
Take the Next Step
Visit at 4647 Stone Avenue, Sioux City, Iowa 51106
4647 Stone Avenue
Sioux City, Iowa 51106
Call 800.349.4649 or 712.274.6400
800.352.4649
712.274.6400
Email info@witcc.edu
info@witcc.edu